The 27th China International Building & Decoration Fair (Guangzhou) concluded successfully at the Canton Fair Complex from July 8th to 11th. As the world’s premier exhibition for the home furnishing and building materials industry, this year’s fair faced severe industry challenges, including a sharp decrease in the number of exhibitors in the art coatings sector and a year-on-year decline in visitor numbers. Despite this, Montage’s booth, themed “Ever-Changing Magic Cube Stone: Artistic Home Makeover,” remained bustling with visitors, becoming the focus of the entire event and demonstrating its strong brand appeal.
Focus: Magic Cube Aesthetics Breaks the Mold
At this year’s Guangzhou International Building & Decoration Fair, amidst a sparsely populated art coatings exhibition area and few visitors, Montage integrated its “72 Faces of a Magic Cube, Every Face Stunning” product concept into its booth space. From the unique creativity of the booth design to the stunning debut of its major new products, Montage stood out. Montage garnered numerous shining moments, attracting the attention of numerous merchants and media. During the four-day exhibition, the Montage booth was bustling with visitors, repeatedly breaking the exhibition hall’s visitor traffic records.
New Product Debut: Defining New Trends in Home Furnishings
At this exhibition, Montage brought not only a visual feast but also a product innovation event with aesthetic upgrades at its core. On July 9th, Montage held a major new product launch conference for 2025, themed “The Ever-Changing Magic Cube Stone: Artistic Home Renovation,” unveiling its annual new product, “Magic Cube Stone – Putty-Free Textured Coating,” and its professional brand of revitalizing coatings, “Revitalizing Home.” At the launch event, representatives from industry associations, leading media outlets, Montage’s senior management, and outstanding distributors from across the country witnessed this milestone in Montage’s development.
Three Awards, Showcasing Strong Strength
During this year’s China International Building & Decoration Fair (CBD Fair), Montage won three prestigious awards, witnessed by industry experts, authoritative institutions, and representatives from hundreds of outstanding companies. On July 7th, at the 2025 “City Dream Builders & Design Partners Program” Dream Partner Ceremony, Montage was awarded the “2025 Dream Builder Brand of the Year” for its innovative practices and contributions to the integration of production and design in the field of artistic coatings.
Ms. Lü Fangfang, co-founder of Montage and the most beautiful boss of artistic coatings
On July 9th, at the 2nd Artistic Coatings Value Summit, Montage won the “Baihua Award for Outstanding Brand” for its groundbreaking products and industry influence.
Mr. Zhao Guangquan, CEO of Montage (first from right)
On the same day, Montage was awarded the title of “Gold Medal Supplier of New-Quality Cultural Tourism Homestays” by the conference for its outstanding product quality and overall solutions.
Mr. Zhao Guangquan, CEO of Montage (third from right)
Three awards—well-deserved! These not only confirm Montage’s comprehensive leadership in brand building, product iteration, channel expansion, and service ecosystem construction, but also highlight the industry’s authoritative recognition of its continued leadership in the innovative development of artistic coatings. This series of awards is not only a summary of past achievements, but also injects strong momentum into the brand’s strategic layout in the high-end coating field.
Continuous Signings, Jointly Opening a Wealthy Future
Despite the overall industry downturn, Montage still has dedicated personnel in each region to explain product concepts, convey Montage’s service attitude, and explain products and new empowerment plans to customers, providing multi-faceted and comprehensive marketing support. Montage, leveraging its brand strength, product innovation, comprehensive support, and exclusive franchise policies, became the most popular booth at the event. Numerous potential new franchisees and international visitors expressed strong interest in cooperation. The booth’s negotiation area maintained consistently high traffic, with numerous franchise inquiries and signings. A total of 40 orders were signed over four days. In this unfavorable industry environment, this achievement is truly remarkable and injects a strong boost into the 2025 art paint market.
Montage’s performance against the trend at this year’s Building Materials Expo demonstrates its triple breakthrough in product innovation, channel control, and brand power. While the Guangzhou Building Materials Expo has successfully concluded, the excitement continues! Moving forward, Montage will comprehensively enhance its brand power through products, services, and experiences, continuously providing consumers with high-quality, aesthetically pleasing art paint products and exploring more possibilities for a better life! We look forward to seeing you at the next Guangzhou Building Materials Expo!